3 Ps: People, Planet, Profits

Nudge is the fruit of a powerful idea – that technology, harnessed correctly, is good for the planet.

To test this, we applied the Rule of the 3 Ps to Nudge: Does it improve the lives of its users?

How planet-friendly is it at each stage? Can it boost the business of those who buy it?

People Thoughtful design makes Nudge very user-friendly. We choose to work with EPDs since they are known to cause significantly less eye strain as compared to conventional LCD and LED screens. High contrast colours make them more accessible to users of reduced vision, and also easily read even from far away. Attractive bodies and no backlight make Nudge minimally intrusive in any space; these displays will not disturb when the lights are off. Planet We believe technology can be green when used responsibly. Each product that leaves our labs is innovation that is designed for the planet. At every stage, from ideation (figuring out how exactly we want to innovate an idea) to obsolescence (end of the product’s life) we commit to the most sustainable practices possible. So Nudge Display is a hi-tech, low-footprint messaging platform, that is created using the fewest possible components, most of which are reusable & chosen to minimise waste and usage. It uses rechargeable, long-life batteries. We aim to create products that encourage responsible consumption of resources on our part as well as that of the end user. Profit Nudge Display packs limitless potential. It can be a source of additional revenue for all your commercial buildings: use it to advertise or build your brand through games. Unlike phone or web apps, this platform has no distractions next to your message. Unlike paper, Nudge helps you measure the impact, so your advertisers know they are reaching the right audiences.