3 Rs: Reduce, Reuse, Recycle

Minimal design is one of the base principles of Nudge Display. The unit's unique modular design uses fewer components than similar products in the market, without compromising in the slightest on sturdiness or durability. Most of these components are reusable and tested to minimise waste and optimise usage.

Reduce

As we work on innovating new products in our labs, one of the challenges we set ourselves is to find multiple ways to use and reuse each item we create. For example, the EPD and other components that are used in Nudge Display are very hard-wearing; we test them on a variety of indoor and outdoor uses so that when a unit comes to the end of its life, we look to repair and repurpose them whenever possible. Every part that is saved from a landfill is a matter of celebration!

Reuse

There is an e-waste crisis in the UK today. With a reported average of nearly 24 kg of e-waste per head, we have to do our best to create products with the maximum possible potential for recycling. To that end, the plastic casing and batteries used for Nudge are chosen for their recyclability as much as their other features. When the units reach their end of life, we are happy to collect them and pass individual components back into the 3 Rs as appropriate.

Recycle

Way back in childhood we learnt to live by the 3 Rs: Reduce, Reuse and Recycle.

As adults today we build our products to reflect these values: