Nudge is All You Need!

Whether it is cost of living crises or the changing attitudes of shoppers, supermarkets are having to innovate to bring back customers into the store and offer them a satisfying experience. More than ever, shoppers are looking for value for money, healthier and sustainable choices. Thankfully, Nudge Display can meet you there. This smart platform can re-invent the way supermarkets engage with shoppers with the right offer at the right time and at the right place.

Nudge Displays can be placed on your supermarket trolley for a whole new shopping experience. Present your latest offers, your upcoming promotions or maybe even useful discounts just where your shoppers need them. Using your own WiFi network, offers can be customized and updated for specified areas of your supermarket too such specific aisles, counters, etc. Nudge Display can even go on walls, shelves or tables. It is easy to install or remove.

Behavioural Biases of Buyers

As any grocery retailer worth their salt knows, people buy based on biases they may not even be aware of. In fact, cognitive biases have a huge sway over our decision-making. Confirmation bias, for example, encourages customers to seek products and information that confirm their pre-existing beliefs, which can sometimes show up as refusal to try new things too. People with loss aversion are more averse to prospective losses than potential benefits, which leads to risk-averse shopping behaviours. Social norms – i.e. the trend of the day – urge individuals to conform to the activities and expectations of their friends and family.

While these biases can often keep shoppers from getting the best out of their experience, Nudging recognizes and employs these very biases to steer decision-making towards more fun, value-for-money avenues. Nudge designers can strategically incorporate the learnings from the shop floor to help every shopper leave happier and more fulfilled.

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And there’s more to it: Nudge’s Electronic Paper Display (EPD) screen is accessible for users with varying vision abilities including colour blindness. The high contrast colours make every message clearly visible from a distance yet gentle on the eye.

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